Friday, August 15, 2008

Increasing recognition of games as mainstream activity

After a visit to the WCG 08, I unpacked the goodie bag and was somewhat surprised by the number of gaming related magazines available in the market (e.g. Playworks, EGM, DNA MO Times, and T3). These magazines in the goodie bag are but a small segment of what are available, and that speaks volume about the amount of advertising revenues that the industry is willing to pour in, even for a small market like Singapore.

It is true that there is now a much wider variety of games, thanks to the large increase in the number of casual gamers (effect of Nintendo Wii for example) that helped to push up demand for new games. It is a chicken and egg scenario; more gamers lead to more games creation that further attracts more gamers.

With large scale events like WCG 08 and the recent AsiaSoft's gamefest (held in Marina Square), more people are recognising gaming as a mainstream activity. This didn't happen overnight, since we already have a large number of official game launches with huge crowd turnout (example Cabal Online, Granado Espada, WoW's TBC expansion...etc).

What is actually surprising is the amount of money poured in in terms of advertising revenues, and also game prizes. What used to be prizes comprising of electronic gadgets from sponsors, organisers nowadays are willing to pour in actual cash sums.

So I guess we can look forward to more interesting events and game related materials in the days to come. :)

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